The idea, if it isn’t obvious enough, is to give golfers the tools to achieve consistent distance from shot to shot. It’s not Distance, it’s distance control that’s the thing here. While many of its competitors are jacking lofts to squeeze out a few more yards, Titleist’s first D is about making the marketing clean. Some reference to Dodge Ball: A True Underdog Story is almost obligatory (dip, duck, dive … If you can dodge a Titleist iron, you can dodge a ball) but, fun aside, Titleist’s 3Ds are Distance (Control), Dispersion and Descent angle. As a refresher, the new Titleist T-series irons are the third generation of irons built on what Titleist labels its 3D philosophy.
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